A Glorious Adventure essays

A Glorious Adventure essays In the article A Glorious Adventure, the author Patricia Schofler explicates the passion seen in Winifred Sweets journalism. Schofler writes about Winifred Sweets struggle and triumph to become one of the leading ladies of journalism. The author tells of her small beginnings that lead to an inevitable huge influence of the journalism world today. The author explores Sweets humble beginnings as a writer only focused on flower shows, to intriguing political articles that lead to major impacts. The author tries to portray a positive outlook on a true heroine Patricia Schofler clearly has a deep interest in Winifred Sweets influence on journalism. The authors interest in Winifred Sweet is represented all throughout the article. The author exhibits this by her positive views. Schofler describes Sweets writing vivid enthusiasm, the same drive, instincts, and ability to dissect the heart in an era of sensuous and impassioned journalism...(A,35). Schofler further presents this by writing She was shrewd, talented, and audacious, qualities indispensable in the age of yellow journalism (A,30). Schoflers interest towards Sweet submits a positive view to her readers. This in turn reflects Schoflers biased outlook towards Sweet. A Glorious Adventure, mentions very positive effects of Sweets writings. This was shown when she inspired the citys school children to raise money for a hospital wing for incurables (C,32). It is evident that the author does not express anything negative about Winifred Sweet. Seldom, Schofler mentions her two failed marriages and deaths of her children, but they dont Patricia Schoflers writing takes the reader to different aspects of ...

The Experience of War essays

The Experience of War essays The nature of the Great War was one of horrible conditions the soldiers on the front line had to endure and the suffering of the civilian population at home. In the passage The Experience of War, we are given a first hand look into the conditions that both the soldier and the civilian had to go through during this difficult time. The letter from the soldier expresses his concern over the losses his regiment incurs as well as how the newspapers glorify what is happening on the battlefield. The excerpt from the diary of the Viennese women explains in detail the dilemma that the civilian population had to go through just to get a small serving of horsemeat and the civil unrest associated with it. World War I was an experience that educated all people on the home front as to the gruesome conditions that the soldiers had to go through during times of conflict. The media of the time presented the war as a romantic endeavour, an adventure that all men should not want to miss. This could not have been farther from the truth. Life in the trenches, on the front lines of the war was intolerable. Men sleeping in the wet mud, with little or no shelter, artillery smashing the earth all around you with their massive concussions and the whistle of bullets passing by your head. Death was an ever present thought which lingered in every soldiers mind. They were reminded of this constantly from the dead bodies that lay out of the trenches. The soldier in the passage has obviously accepted the fact that he is probably going to die when in the very first paragraph of the letter he bids farewell to all those that knew him as well as when he states that everybody must be prepared for death. Many soldiers tried to calm themselves about the prospect of death by saying that their life was in Gods hands and if they died, then it was not such a big deal since their soul belonged to God, suc...

IKEA marketing concept Essay Example | Topics and Well Written Essays - 2000 words - 1

IKEA marketing concept - Essay Example The consumer lacks consideration, but the cost of production is considered. It is favorable for goods sold to highly sophisticated customers. (Hilstrich 2000 page 12). The benefits of value-based pricing are the ability to set prices that are likely to attract buyers because of the market consideration. The major challenge for this approach is the extensive need of advertisement to sell the brand name to customers for them to accept its benefits. The profit margin is also extremely low, and it is not easily accounted for entirely. It can also alienate some customers who purchase based on pricing. (Hilstrich 2000 page 24). Cost based pricing benefits ranges from the high profit margins by goal setting by the company. The greatest drawback is the high pricing that may exceed the consumer threshold, which leads to a struggle in the generation of enough volumes for the market. It also ignores the image of the product to consumers and thus lower profit per sale than would otherwise be realized. The IKEA Company uses the value based pricing strategy in the pricing of its products. This is the best pricing strategy that the company uses to provide the home products to its customers. A nonprofit oriented company provides the goods to the market at somehow consumer friendly prices. The company also enjoys a large market and is being exempted from taxation due to consumer consideration during pricing. During the company’s establishment, they used the penetrating pricing strategy by offering lower prices for their products in order to attract the market. This approach made them accrue a larger market around the world. Their production costs were also low because they used the prisoners as their source of labor. With time, they gained momentum in business but continued offering their products at lower prices. They were exempted from taxation due to this undertaking. They did not mostly use the skimming approach though they were a significant competitor in the market. To att ract other companies into the market, they used the skimming approach, which later lowers the prices due to increased supply in the market. The company’s aim is to provide the household products to the market at lower prices. They are exempted from taxation and the profits accrued are shared to the owner at a constant rate. Economic recession forces it to increase the prices as well as the other competitors increase their prices. The economy approach also gets used because the costs of marketing and product promotion are low. The price notations at different times of the year by using offers are common in the company. The power pricing consideration shows that the company determines its prices in relation to the price elasticity of demand. Therefore, an increase in the prices of its products does not decrease the demand of its products. The increase in prices is so low and thus it has a little effect on the demand. Question 2 – on distribution Hilstrich, 2000 states th at vertical marketing is a form of distribution from the producer to the wholesaler, then to the retailer and to the consumer with the aim of targeting a given industrial niche. This is carried out by related businesses that take part in the provision of a given specialized needs. Horizontal marketing is a form of distribution channel whereby many organizations, which are at the same level, join for capitalizing on